AHCI RESEARCH GROUP
Publications
Papers published in international journals,
proceedings of conferences, workshops and books.
OUR RESEARCH
Scientific Publications
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2025
Guo, H.; Liu, Z.; Tang, C.; Zhang, X.
An Interactive Framework for Personalized Navigation Based on Metacosmic Cultural Tourism and Large Model Fine-Tuning Journal Article
In: IEEE Access, vol. 13, pp. 81450–81461, 2025, ISSN: 21693536 (ISSN), (Publisher: Institute of Electrical and Electronics Engineers Inc.).
Abstract | Links | BibTeX | Tags: Cultural informations, Digital Cultural Heritage, Digital cultural heritages, Digital guide, Fine tuning, fine-tuning, Historical monuments, Language Model, Large language model, Leisure, Metacosmic cultural tourism, Multimodal Interaction, Tourism, Virtual tour
@article{guo_interactive_2025,
title = {An Interactive Framework for Personalized Navigation Based on Metacosmic Cultural Tourism and Large Model Fine-Tuning},
author = {H. Guo and Z. Liu and C. Tang and X. Zhang},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-105004059236&doi=10.1109%2FACCESS.2025.3565359&partnerID=40&md5=d7c978d103f69395f1a4ab99b3cee5e9},
doi = {10.1109/ACCESS.2025.3565359},
issn = {21693536 (ISSN)},
year = {2025},
date = {2025-01-01},
journal = {IEEE Access},
volume = {13},
pages = {81450–81461},
abstract = {With the wide application of large language models (LLMs) and the rapid growth of metaverse tourism demand, the digital tour and personalized interaction of historical sites have become the key to improving users’ digital travel experience. Creating an environment where users can access rich cultural information and enjoy personalized, immersive experiences is a crucial issue in the field of digital cultural travel. To this end, we propose a tourism information multimodal generation personalized question-answering interactive framework TIGMI (Tourism Information Generation and Multimodal Interaction) based on LLM fine-tuning, which aims to provide a richer and more in-depth experience for virtual tours of historical monuments. Taking Qutan Temple as an example, the framework combines LLM, retrieval augmented generation (RAG), and auto-prompting engineering techniques to retrieve accurate information related to the historical monument from external knowledge bases and seamlessly integrates it into the generated content. This integration mechanism ensures the accuracy and relevance of the generated answers. Through TIGMI’s LLM-driven command interaction mechanism in the 3D digital scene of Qutan Temple, users are able to interact with the building and scene environment in a personalized and real-time manner, successfully integrating historical and cultural information with modern digital technology. This integration significantly enhances the naturalness of interaction and personalizes the user experience, thereby improving user immersion and information acquisition efficiency. Evaluation results show that TIGMI excels in question-answering and multimodal interactions, significantly enhancing the depth and breadth of services provided by the personalized virtual tour. We conclude by addressing the limitations of TIGMI and briefly discuss how future research will focus on further improving the accuracy and user satisfaction of the generated content to adapt to the dynamically changing tourism environment. © 2025 Elsevier B.V., All rights reserved.},
note = {Publisher: Institute of Electrical and Electronics Engineers Inc.},
keywords = {Cultural informations, Digital Cultural Heritage, Digital cultural heritages, Digital guide, Fine tuning, fine-tuning, Historical monuments, Language Model, Large language model, Leisure, Metacosmic cultural tourism, Multimodal Interaction, Tourism, Virtual tour},
pubstate = {published},
tppubtype = {article}
}
Basouli, M.; Sheikhooni, S.
Application of Generative Artificial Intelligence in Simulating Virtual Tourism Experiences: Examining the Impact on Post-COVID Tourist Behavior Proceedings Article
In: pp. 593–596, Institute of Electrical and Electronics Engineers Inc., 2025, ISBN: 28378296 (ISSN); 28378288 (ISSN), (Issue: 2025).
Abstract | Links | BibTeX | Tags: Advanced technology, Artificial intelligence, Behavioral Research, Commerce, Covid-19, Destination Marketing, Generative AI, Leisure industry, Literature reviews, Post-COVID, Tourism, Tourism industry, Tourist behavior, Tourist destinations, Virtual environments, Virtual Reality, Virtual Tourism, WebXR
@inproceedings{basouli_application_2025,
title = {Application of Generative Artificial Intelligence in Simulating Virtual Tourism Experiences: Examining the Impact on Post-COVID Tourist Behavior},
author = {M. Basouli and S. Sheikhooni},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-105011597291&doi=10.1109%2FICWR65219.2025.11006234&partnerID=40&md5=55413d1f514a58726eed134828203915},
doi = {10.1109/ICWR65219.2025.11006234},
isbn = {28378296 (ISSN); 28378288 (ISSN)},
year = {2025},
date = {2025-01-01},
pages = {593–596},
publisher = {Institute of Electrical and Electronics Engineers Inc.},
abstract = {This article examines the application of generative artificial intelligence in simulating virtual tourism experiences and its impact on tourist behavior in the postCOVID era. Utilizing advanced technologies such as Stable Diffusion, ChatGPT, and WebXR, a system has been designed to create interactive virtual experiences of tourist destinations. A literature review reveals that both virtual experiences and generative AI hold significant potential in the tourism industry. However, few studies have explored how these two technologies can be combined and their impact on tourist behavior. Additionally, considering that generative AI, as a tool for simulating tourism experiences, significantly influences tourists' perception of destinations and attractions, travel intention, travel anxiety, and willingness to pay, studying generative AI and virtual tourism seems essential and important. Therefore, this study aims to review previous research and explore the impact of AI-based virtual tourism experiences on tourist behavior in the post-COVID era. Moreover, the study investigates factors influencing the effectiveness of these experiences and the moderating role of safety and health concerns. Results also show that perceived realism and interactivity of virtual experiences are key factors in the effectiveness of these experiences. This research provides a theoretical framework for understanding the influence of generative AI on tourism behavior and offers important practical implications for destination marketers and policymakers in the post-COVID tourism industry. © 2025 Elsevier B.V., All rights reserved.},
note = {Issue: 2025},
keywords = {Advanced technology, Artificial intelligence, Behavioral Research, Commerce, Covid-19, Destination Marketing, Generative AI, Leisure industry, Literature reviews, Post-COVID, Tourism, Tourism industry, Tourist behavior, Tourist destinations, Virtual environments, Virtual Reality, Virtual Tourism, WebXR},
pubstate = {published},
tppubtype = {inproceedings}
}